IAAM:

Juneteenth J.O.Y

Discover how Threefold elevated the in-person experience for IAAM’s 2026 Juneteenth program—designed to inspire the Black community through education and community togetherness.

THE CLIENT

The International African American Museum (IAAM) tells the unvarnished stories of the African American experience across generations, the trauma and triumph that gave rise to a resilient people.

THE OBJECTIVE

The International African American Museum came to us to fulfill the role of providing video feeds for IMAG solutions for their annual Juneteenth Celebration . The objective was to immerse every part of the audience in the experience no matter where their seat was.

Our Role

Our primary role in this project was to provide live video feeds and live switching .

RESPONSIBILITIES

Services Provided

Video feed for IMAG

Live Video Recording

Pre-Production

Site Survey + Equipment Organization

Production

Cameras + Audio + Technical Director + Graphics Switcher

Post-Production

Live Switch Editing

Project Management

Oversaw all phases of the Live Video Recording project to make sure project was completed correctly.

PROJECT DETAILS

THIS PRODUCTION INCLUDED 1 X FULL DAY LIVE PRODUCTION.

PRODUCTION DAYS

FROM THE DAY THE CLIENT CALLED US TO THE SETUP DAY WAS ABOUT THREE MONTHS. THE PRODUCTION DAYS WENT AS FOLLOWS:

  • 2-HOUR SETUP

  • 4-HOUR PRODUCTION

  • 1-HOUR STRIKE

TIMELINE

1 X FULL EVENT RECORDING

VIDEO FEED FOR IMAG

DELIVERABLES

Ready to get Started?

We’re ready and excited to work with you! Contact us below to schedule a discovery call.